{"id":19,"date":"2024-01-19T04:38:00","date_gmt":"2024-01-19T04:38:00","guid":{"rendered":"https:\/\/cavin.rivaxstudio.com\/main\/?p=19"},"modified":"2024-01-19T04:38:00","modified_gmt":"2024-01-19T04:38:00","slug":"huong-dan-cho-nguoi-moi-bat-dau-ve-quang-cao-tren-facebook","status":"publish","type":"post","link":"https:\/\/cuongnguyen.bat.io.vn\/index.php\/2024\/01\/19\/huong-dan-cho-nguoi-moi-bat-dau-ve-quang-cao-tren-facebook\/","title":{"rendered":"H\u01b0\u1edbng d\u1eabn cho ng\u01b0\u1eddi m\u1edbi b\u1eaft \u0111\u1ea7u v\u1ec1 Qu\u1ea3ng c\u00e1o tr\u00ean Facebook"},"content":{"rendered":"\n

N\u1ebfu b\u1ea1n l\u00e0 ng\u01b0\u1eddi m\u1edbi b\u1eaft \u0111\u1ea7u v\u1edbi qu\u1ea3ng c\u00e1o tr\u00ean Facebook, \u0111\u00e2y l\u00e0 m\u1ed9t h\u01b0\u1edbng d\u1eabn c\u01a1 b\u1ea3n \u0111\u1ec3 gi\u00fap b\u1ea1n kh\u1edfi \u0111\u1ed9ng chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3. Qu\u00e1 tr\u00ecnh n\u00e0y bao g\u1ed3m c\u00e1c b\u01b0\u1edbc t\u1eeb vi\u1ec7c t\u1ea1o t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o cho \u0111\u1ebfn t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn d\u1ecbch c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n

B\u01b0\u1edbc 1: T\u1ea1o t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o tr\u00ean Facebook<\/h2>\n\n\n\n

T\u1ea1o trang Facebook (Facebook Page)<\/strong>: \u0110\u1ec3 ch\u1ea1y qu\u1ea3ng c\u00e1o, b\u1ea1n c\u1ea7n c\u00f3 m\u1ed9t trang Facebook cho doanh nghi\u1ec7p ho\u1eb7c s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n

T\u1ea1o t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o (Ads Manager)<\/strong>: Truy c\u1eadp v\u00e0o Facebook Ads Manager<\/a> \u0111\u1ec3 b\u1eaft \u0111\u1ea7u. N\u1ebfu b\u1ea1n ch\u01b0a c\u00f3 t\u00e0i kho\u1ea3n, Facebook s\u1ebd h\u01b0\u1edbng d\u1eabn b\u1ea1n t\u1ea1o m\u1ed9t t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o m\u1edbi.<\/p>\n\n\n\n

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B\u01b0\u1edbc 2: L\u1ef1a ch\u1ecdn m\u1ee5c ti\u00eau chi\u1ebfn d\u1ecbch<\/h2>\n\n\n\n

Facebook cung c\u1ea5p nhi\u1ec1u m\u1ee5c ti\u00eau qu\u1ea3ng c\u00e1o kh\u00e1c nhau. T\u00f9y v\u00e0o m\u1ee5c \u0111\u00edch c\u1ee7a b\u1ea1n, b\u1ea1n c\u00f3 th\u1ec3 ch\u1ecdn m\u1ed9t trong c\u00e1c m\u1ee5c ti\u00eau sau:<\/p>\n\n\n\n

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  • Nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u (Brand Awareness)<\/strong>: T\u0103ng kh\u1ea3 n\u0103ng nh\u1eadn di\u1ec7n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n\n\n\n
  • L\u01b0\u1ee3t truy c\u1eadp website (Traffic)<\/strong>: H\u01b0\u1edbng ng\u01b0\u1eddi d\u00f9ng t\u1edbi trang web c\u1ee7a b\u1ea1n.<\/li>\n\n\n\n
  • T\u01b0\u01a1ng t\u00e1c (Engagement)<\/strong>: T\u0103ng l\u01b0\u1ee3t th\u00edch, b\u00ecnh lu\u1eadn, chia s\u1ebb tr\u00ean b\u00e0i vi\u1ebft.<\/li>\n\n\n\n
  • C\u00e0i \u0111\u1eb7t \u1ee9ng d\u1ee5ng (App Installs)<\/strong>: T\u0103ng l\u01b0\u1ee3t t\u1ea3i \u1ee9ng d\u1ee5ng.<\/li>\n\n\n\n
  • T\u0103ng doanh s\u1ed1 (Conversions)<\/strong>: Khuy\u1ebfn kh\u00edch h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3 nh\u01b0 mua h\u00e0ng ho\u1eb7c \u0111\u0103ng k\u00fd.<\/li>\n<\/ul>\n\n\n\n

    B\u01b0\u1edbc 3: \u0110\u1ecbnh d\u1ea1ng v\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng qu\u1ea3ng c\u00e1o<\/h2>\n\n\n\n

    X\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau<\/strong>: Facebook cho ph\u00e9p b\u1ea1n t\u00f9y ch\u1ec9nh \u0111\u1ed1i t\u01b0\u1ee3ng qu\u1ea3ng c\u00e1o r\u1ea5t chi ti\u1ebft, t\u1eeb \u0111\u1ed9 tu\u1ed5i, gi\u1edbi t\u00ednh, s\u1edf th\u00edch cho \u0111\u1ebfn v\u1ecb tr\u00ed \u0111\u1ecba l\u00fd. \u0110i\u1ec1u n\u00e0y gi\u00fap b\u1ea1n nh\u1eafm \u0111\u00fang kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.

    Ch\u1ecdn v\u1ecb tr\u00ed hi\u1ec3n th\u1ecb<\/strong>: B\u1ea1n c\u00f3 th\u1ec3 ch\u1ecdn t\u1ef1 \u0111\u1ed9ng ho\u1eb7c t\u00f9y ch\u1ec9nh v\u1ecb tr\u00ed qu\u1ea3ng c\u00e1o. C\u00e1c v\u1ecb tr\u00ed ph\u1ed5 bi\u1ebfn bao g\u1ed3m Feed Facebook, Instagram, Stories, Messenger, v\u00e0 Audience Network.<\/p>\n\n\n\n

     <\/p>\n\n\n\n

    B\u01b0\u1edbc 4: L\u1eadp ng\u00e2n s\u00e1ch v\u00e0 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ea5u th\u1ea7u<\/h2>\n\n\n\n

    Ng\u00e2n s\u00e1ch<\/strong>: B\u1ea1n c\u00f3 th\u1ec3 ch\u1ecdn ng\u00e2n s\u00e1ch h\u00e0ng ng\u00e0y (daily budget) ho\u1eb7c ng\u00e2n s\u00e1ch t\u1ed5ng th\u1ec3 cho c\u1ea3 chi\u1ebfn d\u1ecbch (lifetime budget). N\u1ebfu b\u1ea1n m\u1edbi b\u1eaft \u0111\u1ea7u, n\u00ean b\u1eaft \u0111\u1ea7u v\u1edbi ng\u00e2n s\u00e1ch nh\u1ecf v\u00e0 theo d\u00f5i k\u1ebft qu\u1ea3.

    Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ea5u th\u1ea7u<\/strong>: Facebook cung c\u1ea5p c\u00e1c l\u1ef1a ch\u1ecdn \u0111\u1ea5u th\u1ea7u t\u1ef1 \u0111\u1ed9ng ho\u1eb7c th\u1ee7 c\u00f4ng. B\u1ea1n c\u00f3 th\u1ec3 ch\u1ecdn “T\u1ef1 \u0111\u1ed9ng” \u0111\u1ec3 Facebook t\u1ed1i \u01b0u h\u00f3a chi ph\u00ed, ho\u1eb7c “Th\u1ee7 c\u00f4ng” n\u1ebfu b\u1ea1n mu\u1ed1n ki\u1ec3m so\u00e1t ch\u1eb7t ch\u1ebd h\u01a1n.<\/p>\n\n\n\n

    B\u01b0\u1edbc 5: Thi\u1ebft k\u1ebf qu\u1ea3ng c\u00e1o<\/h2>\n\n\n\n

    Ch\u1ecdn lo\u1ea1i qu\u1ea3ng c\u00e1o<\/strong>: Facebook cung c\u1ea5p nhi\u1ec1u h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o nh\u01b0 \u1ea3nh, video, carousel (b\u1ea3n xem tr\u01b0\u1edbc nhi\u1ec1u h\u00ecnh \u1ea3nh), slideshow, v\u00e0 collection.<\/p>\n\n\n\n

    T\u1ea1o n\u1ed9i dung qu\u1ea3ng c\u00e1o<\/strong>: N\u1ed9i dung c\u1ee7a qu\u1ea3ng c\u00e1o c\u1ea7n ph\u1ea3i h\u1ea5p d\u1eabn, ng\u1eafn g\u1ecdn v\u00e0 r\u00f5 r\u00e0ng. H\u00e3y ch\u00fa \u00fd \u0111\u1ebfn h\u00ecnh \u1ea3nh v\u00e0 l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng (CTA) trong qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n

      \n
    • H\u00ecnh \u1ea3nh<\/strong>: Ch\u1ecdn h\u00ecnh \u1ea3nh ch\u1ea5t l\u01b0\u1ee3ng cao, ph\u00f9 h\u1ee3p v\u1edbi th\u00f4ng \u0111i\u1ec7p b\u1ea1n mu\u1ed1n truy\u1ec1n t\u1ea3i.<\/li>\n\n\n\n
    • L\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng (CTA)<\/strong>: V\u00ed d\u1ee5: “Mua ngay”, “T\u00ecm hi\u1ec3u th\u00eam”, “\u0110\u0103ng k\u00fd ngay”.<\/li>\n<\/ul>\n\n\n\n

      B\u01b0\u1edbc 6: Ki\u1ec3m tra v\u00e0 t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn d\u1ecbch<\/h2>\n\n\n\n

      Theo d\u00f5i k\u1ebft qu\u1ea3<\/strong>: S\u1eed d\u1ee5ng Facebook Ads Manager \u0111\u1ec3 theo d\u00f5i c\u00e1c ch\u1ec9 s\u1ed1 quan tr\u1ecdng nh\u01b0 s\u1ed1 l\u1ea7n hi\u1ec3n th\u1ecb, s\u1ed1 l\u01b0\u1ee3t nh\u1ea5p, chi ph\u00ed m\u1ed7i l\u01b0\u1ee3t nh\u1ea5p (CPC), v\u00e0 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i.

      T\u1ed1i \u01b0u h\u00f3a<\/strong>: N\u1ebfu qu\u1ea3ng c\u00e1o kh\u00f4ng hi\u1ec7u qu\u1ea3 nh\u01b0 mong \u0111\u1ee3i, th\u1eed thay \u0111\u1ed5i \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau, ng\u00e2n s\u00e1ch, ho\u1eb7c th\u1eadm ch\u00ed th\u1eed nghi\u1ec7m c\u00e1c d\u1ea1ng qu\u1ea3ng c\u00e1o kh\u00e1c nhau \u0111\u1ec3 t\u00ecm ra chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p nh\u1ea5t.<\/p>\n\n\n\n

      B\u01b0\u1edbc 7: \u0110\u00e1nh gi\u00e1 v\u00e0 c\u1ea3i thi\u1ec7n<\/h2>\n\n\n\n

      Sau khi chi\u1ebfn d\u1ecbch k\u1ebft th\u00fac, ph\u00e2n t\u00edch c\u00e1c d\u1eef li\u1ec7u t\u1eeb Ads Manager \u0111\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o. T\u1eeb \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 t\u1ed1i \u01b0u h\u00f3a c\u00e1c chi\u1ebfn d\u1ecbch sau.H\u00e3y th\u1eed nghi\u1ec7m A\/B testing \u0111\u1ec3 t\u00ecm ra y\u1ebfu t\u1ed1 n\u00e0o gi\u00fap t\u0103ng hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch (v\u00ed d\u1ee5: thay \u0111\u1ed5i ti\u00eau \u0111\u1ec1, h\u00ecnh \u1ea3nh, ho\u1eb7c k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng).<\/p>\n\n\n\n

      \n

      L\u01b0u \u00fd quan tr\u1ecdng:<\/h3>\n\n\n\n
        \n
      • Ch\u00fa \u00fd \u0111\u1ebfn ng\u00e2n s\u00e1ch<\/strong>: Khi m\u1edbi b\u1eaft \u0111\u1ea7u, h\u00e3y th\u1eed nghi\u1ec7m v\u1edbi ng\u00e2n s\u00e1ch nh\u1ecf v\u00e0 d\u1ea7n d\u1ea7n t\u0103ng khi b\u1ea1n \u0111\u00e3 c\u00f3 k\u1ebft qu\u1ea3 t\u1ed1t.<\/li>\n\n\n\n
      • N\u1ed9i dung h\u1ea5p d\u1eabn<\/strong>: Facebook l\u00e0 n\u1ec1n t\u1ea3ng v\u1edbi l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng l\u1edbn v\u00e0 \u0111a d\u1ea1ng, v\u00ec v\u1eady n\u1ed9i dung qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n ph\u1ea3i th\u1eadt s\u1ef1 n\u1ed5i b\u1eadt v\u00e0 g\u00e2y \u0111\u01b0\u1ee3c s\u1ef1 ch\u00fa \u00fd.<\/li>\n\n\n\n
      • T\u1ed1i \u01b0u h\u00f3a tr\u00ean di \u0111\u1ed9ng<\/strong>: H\u1ea7u h\u1ebft ng\u01b0\u1eddi d\u00f9ng Facebook hi\u1ec7n nay s\u1eed d\u1ee5ng \u0111i\u1ec7n tho\u1ea1i, v\u00ec v\u1eady \u0111\u1ea3m b\u1ea3o r\u1eb1ng qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n ho\u1ea1t \u0111\u1ed9ng t\u1ed1t tr\u00ean c\u00e1c thi\u1ebft b\u1ecb di \u0111\u1ed9ng.<\/li>\n<\/ul>\n<\/blockquote>\n\n\n\n

        Hy v\u1ecdng c\u00e1c b\u01b0\u1edbc tr\u00ean s\u1ebd gi\u00fap b\u1ea1n b\u1eaft \u0111\u1ea7u v\u1edbi qu\u1ea3ng c\u00e1o tr\u00ean Facebook. N\u1ebfu c\u00f3 b\u1ea5t k\u1ef3 c\u00e2u h\u1ecfi n\u00e0o, \u0111\u1eebng ng\u1ea7n ng\u1ea1i h\u1ecfi nh\u00e9!<\/p>\n","protected":false},"excerpt":{"rendered":"

        N\u1ebfu b\u1ea1n l\u00e0 ng\u01b0\u1eddi m\u1edbi b\u1eaft \u0111\u1ea7u v\u1edbi qu\u1ea3ng c\u00e1o tr\u00ean Facebook, \u0111\u00e2y l\u00e0 m\u1ed9t h\u01b0\u1edbng d\u1eabn c\u01a1 b\u1ea3n \u0111\u1ec3 gi\u00fap b\u1ea1n kh\u1edfi \u0111\u1ed9ng chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3. Qu\u00e1 tr\u00ecnh n\u00e0y bao g\u1ed3m c\u00e1c b\u01b0\u1edbc t\u1eeb vi\u1ec7c t\u1ea1o t\u00e0i kho\u1ea3n qu\u1ea3ng c\u00e1o cho \u0111\u1ebfn t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn d\u1ecbch c\u1ee7a b\u1ea1n. B\u01b0\u1edbc 1: […]<\/p>\n","protected":false},"author":1,"featured_media":826,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[18,25,30,32,36],"class_list":["post-19","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chia-se","tag-book","tag-internet","tag-magazine","tag-news","tag-seo-tips"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/cuongnguyen.bat.io.vn\/index.php\/wp-json\/wp\/v2\/posts\/19","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cuongnguyen.bat.io.vn\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cuongnguyen.bat.io.vn\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cuongnguyen.bat.io.vn\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cuongnguyen.bat.io.vn\/index.php\/wp-json\/wp\/v2\/comments?post=19"}],"version-history":[{"count":0,"href":"https:\/\/cuongnguyen.bat.io.vn\/index.php\/wp-json\/wp\/v2\/posts\/19\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cuongnguyen.bat.io.vn\/index.php\/wp-json\/wp\/v2\/media\/826"}],"wp:attachment":[{"href":"https:\/\/cuongnguyen.bat.io.vn\/index.php\/wp-json\/wp\/v2\/media?parent=19"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cuongnguyen.bat.io.vn\/index.php\/wp-json\/wp\/v2\/categories?post=19"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cuongnguyen.bat.io.vn\/index.php\/wp-json\/wp\/v2\/tags?post=19"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}